Over the past year, Reach has committed to hand-picking their team to perfection, now consisting of their manager Eric Grönwall (Hagenburg), the Stockholm based boutique label Icons Creating Evil Art, Chris LeMon (Triffid And Danger) on live booking in the Scandinavian countries and Jörg Düsedau (Dragon Productions) in the rest of Europe.
With a detailed album plan they join forces for a new start and a comprehensive international plan for the band. This is their third single this year and the planned European tour together with H.E.A.T. has been postponed to the end of the year changing the plan for the album to coincide with that tour.
By releasing their singles Higher Ground and The Law previously this year, Reach has been defining the start of a new musical era and letting their listeners into the alluring, ghostlike and gritty world they create around their upcoming new album. Now releasing their new single Motherland, they are challenging their listeners by showcasing next level of the experimental songwriting and powerful storytelling that is Reach.
Giving a comment on the upcoming release Ludvig Turner, the singer, guitar player and songwriter of the band says: ”I had this picture in my head of someone telling an old legend of a far away land and its evil ruler. I enjoyed writing this song as you'd tell a story, it really brought a lot of life to it in my opinion. “Bow down, get it right, learn to follow rules” describes the mentality of this fictional world but I can't help thinking of Sovjet and Lenin while picturing this world.”
Over the past year, Reach has committed to hand-picking their team to perfection, now consisting of their manager Eric Grönwall (Hagenburg), the Stockholm based boutique label Icons Creating Evil Art, Chris LeMon (Triffid And Danger) on live booking in the Scandinavian countries and Jörg Düsedau (Dragon Productions) in the rest of Europe. With a detailed album plan they have joined forces for a new start and a comprehensive international venture of the band.
Releasing Motherland, Reach leads their listeners into an era of explosive intimacy with songs wrapped in a veil of mystery and playfulness telling stories about love, death and emotion in severe conflict with each other.
Talking about writing the song, Turner says: "We made this song bit by bit, just doing “weird stuff” while simultaneously writing the lyrics. The instrumental intro would inspire the lyrics and melody to the verse and that verse would help us move the song forward and so on.”
The alternative rock band Reach was founded in 2012 and is a power trio consisting of Ludvig Turner, Marcus Johansson and Soufian Ma´Aoui. During their eight years as a band, they have released albums praised by critics and met audiences from stages around Europe. Reach is defined by strong melodies and original songwriting - they are keen to constantly be under development and chasing a sound that is exciting and unique.
The band members playfulness and mutual trust gives the trio freedom to offer explosive, intimate live shows with a lot of free improvisation. In February Reach gave a sold out show at the Fryshuset, Stockholm with rock bands H.E.A.T and Chrashdïet followed by a performance at Trädgårn, Gothenburg. In December, they embark on an extensive European tour together with H.E.A.T and supported by Deaf Rat. Out on the roads they bring an explosive repertoire full of new songs.
Motherland is out now on Icons Creating Evil Art.